NAR Settlement: What Home Builders Need to Know

How home builders market homes is going to change. In April 2024, a federal judge approved the NAR settlement – details on it at the National Association of Realtors site. This will create sweeping changes in how homes in the U.S. are bought and sold, but don’t panic; as a home builder, what you need…

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The Importance of SEO and Content in the AI Era

As the digital landscape continues to evolve, it’s crucial for marketing strategies to adapt and remain visible and relevant. A common misconception is that SEO (Search Engine Optimization) is losing its importance as Artificial Intelligence (AI) takes center stage. However, this belief overlooks several critical aspects of how AI, SEO and content interact and play…

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