What Makes Good Build-to-Rent Marketing?

Build-to-Rent (BTR) developers are carving out a significant niche in the rapidly evolving homebuilding industry. This growth is a testament to changing housing demands, the need for attainable housing and the strategic marketing efforts behind these developments. Build-to-Rent marketing encompasses both business-to-business (B2B) engagement and consumer-facing strategies. This dual approach attracts institutional investors and private…

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Sales & Marketing Power Hour: Shaping Your Brand Voice

Our recent Sales and Marketing Power Hour was an engaging session led by hosts Carol Morgan with Denim Marketing and Kimberly Mackey with New Homes Solutions Consulting, focusing on the critical aspects of branding and its impact on sales. Taylor Humphrey, the Director of Sales and Marketing for Pacesetter Homes, shared insights into the foundational…

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