Objective
To commemorate the 75th anniversary of Chathambilt Homes, an Atlanta custom home builder with a legacy of quality, craftsmanship and community service, Denim Marketing launched a public relations campaign to celebrate the milestone while positioning Chathambilt Homes as a forward-thinking leader in the homebuilding industry.
About The Chatham Company
As they enter their 75th year, the Chatham family remains committed to their legacy – investing, selling, building or buying homes for their clients.
The Chatham Company business now spans three generations. Under the leadership of David Chatham, Howard’s son, and the involvement of David’s sons – Gabe, Myles and Lance – the Chatham Holdings Corporation has extended its reach to include every facet of real estate.
The Chatham Company, a renowned family-owned real estate business in north Atlanta, is marking its 75th anniversary. Established in 1948, the company boasts a legacy of facilitating homebuying for countless individuals, standing as a testament to its commitment, hard work, and integrity. The Chatham Company treats every client as an extension of their family, ensuring a top-tier real estate experience. As they move into their third generation of service, their dedication remains unflinching, anchored by the motto ‘lighting the way home.’
The Chatham Company’s family of businesses encompasses:
Chathambilt Homes: Having crafted over 5,500 custom homes across Atlanta, these residences are the epitome of luxury, seamlessly blending contemporary trends with classic designs.
Chatham Neighborhoods: This division has meticulously developed over 175 residential communities, making a mark with exceptional streetscapes and luxurious amenities. Not to mention putting together builder teams comprised of many of Atlanta’s top custom builders.
The Chatham Company Brokerage: Expanding beyond upscale homes and neighborhoods, the brokerage firm has facilitated the sale of hundreds of thousands of homes via its vast network of real estate professionals.
The Chathams consistently demonstrate an unwavering commitment to quality, integrity and unparalleled service. “Our clients are more than transactions – they’re family,” asserts Myles Chatham, Vice President of Chathambilt Homes.
Over the years, Chathambilt Homes has garnered numerous accolades. The roster includes the Southern Living Custom Builder of the Year, the Southern Living Cornerstone Award, and three Atlanta Family Business awards, among many others. Howard and David have been honored with the Lewis B. Cenker Lifetime Achievement awards. Signifying their industry leadership, David and Gabe have also held the position of President of the Greater Atlanta Home Builders Association. In a crowning moment for 2023, David was inducted into the Home Builders Association of Georgia Hall of Fame.
The Chatham mantra remains clear and resonant: Lighting the way home.
Strategy
Denim Marketing developed a strategy focused on storytelling, media outreach and digital content. The campaign aimed to highlight Chathambilt Homes’ rich history, family legacy, commitment to excellence and vision for the future. By leveraging a mix of traditional and digital media platforms, the strategy was designed to reach a broad audience, including potential homebuyers, industry partners and the local community.
Execution
Storytelling and Content Creation: We crafted compelling narratives around Chathambilt Homes’ history, value and contributions to Atlanta’s development. These stories were shared through news releases and media pitches.
Media Outreach: Denim Marketing targeted high-profile publications within and outside the real estate industry to secure coverage. Personalized pitches highlighted Chathambilt Homes’ history in Atlanta and the impact of its 75 years in business.
Coverage Highlights
Our comprehensive approach resulted in significant media coverage across various platforms:
Atlanta Real Estate Forum: An in-depth article detailing Chathambilt Homes’ journey over 75 years and its contributions to Atlanta’s real estate landscape.
Atlanta Real Estate Forum Radio: Gabe and Myles Chatham joined the podcast to discuss the family’s impressive 75-year legacy and the valuable knowledge that comes with it.
The Builder’s Daily: A feature on how Chathambilt has withstood the cyclical nature of the homebuilding industry, emphasizing the enduring legacy of family-owned businesses.
Atlanta Business Chronicle: An executive profile of David Chatham, providing insights into the leadership that has guided Chathambilt Homes through decades of innovation and success.
CityBiz: Coverage on Chathambilt Homes’ 75th anniversary, focusing on the company’s legacy of building quality homes and developing communities.
Builders Club Rewards: A spotlight in their December 2023 issue, highlighting Chathambilt Homes’ achievements and contributions to the Atlanta community.
Metro Atlanta CEO: An article celebrating the 75th anniversary of Chathambilt Homes and its impact on the region’s development and real estate industry.
Results
The campaign successfully amplified Chathambilt Homes’ milestone anniversary, enhancing its brand recognition and reinforcing its position as a leader in the homebuilding industry. The diverse media coverage reached an extensive audience of 2,207,252 people online and in print. The digital campaigns and community engagement efforts further solidified the company’s reputation for quality, integrity and community service.
Denim Marketing’s strategic approach to celebrating Chathambilt Homes’ 75th anniversary honored the company’s achievements and set the stage for future endeavors. Through compelling storytelling and targeted media outreach, we were able to showcase Chathambilt Homes’ enduring legacy and commitment to excellence, ensuring that the Chatham family’s vision for “lighting the way home” continues to resonate for years to come.