Holiday Giving Campaign

year end appeal

Creating a campaign for a great cause is sure to put anyone in the holiday spirit. Denim Marketing assisted Advocates for Children in planning and executing its year-end appeal. This holiday giving campaign is one of the most important asks that the nonprofit makes each year with about 25% more annual gifts made in the fourth quarter and many larger gifts given in the last few days of the calendar year.

Based in Bartow County, Advocates helps families across Northwest Georgia through programs that include Hope in Your Home, RISE Youth Independent Housing Program, Flowering Branch Children’s Shelter, Children’s Advocacy Center (CAC), Court Appointed Special Advocates (CASA) and Rainbows. The mission of Advocates is that every family in the community has the opportunity to build a life where they are safe, thriving and loved.

To emphasize the purpose of the Advocates mission, Denim Marketing created a holiday appeal theme of “Magical Moments” to highlight the importance of care and love toward the community. With two sets of hands on the snow globe, the vision of “shared” portrayed the theme well. The appeal was meant to be positive and uplifting while giving hope for the future. The goal was that recipients of the mail-in appeal were touched and dug deep to help meet the need the pandemic had left that year.

The appeal also included stories of two families that Advocates recently helped. Each year more than 8,000 children, youth and caregivers depend on Advocates for safety and hope. The stories were included in the appeal to showcase how the organization and donations impact the people that Advocates has helped.

The stories included read:

Clara’s Story: As newlyweds, Clara and her husband found themselves suddenly responsible for two of their tender-aged grandchildren. Clara, who never had any children of her own, was overwhelmed learning how to parent children who had experienced negative life events. After some initial difficulties with the children’s behavior, Clara reached out to the Advocates parenting program to learn how to provide for her new family beyond simply loving them and offering a safe house. The Hope in your Home program curriculum helped Clara create a structured environment with simple rules, a respected routine, positive reinforcement and a reward system. The program has been so beneficial to the family they are now working with the children’s mom toward reunification.

Chanise’s Story: Chanise felt trapped. She was living in a shelter with her newborn son and struggling to find any source of support when she discovered the RISE program. An ambitious and motivated individual, she started taking advantage of every resource that was offered through RISE. The program helped Chanise furnish her new home, learn valuable budgeting skills, obtain childcare and find new employment, as well as participate in the Hope in Your Home Parents as Teachers program. Chanise now has stable housing; her son is in daycare and she has a community of mothers and caretakers to support her. She is planning to enroll at Georgia Highlands College and give back to the RISE program after she achieves her degree.

The appeal also noted that with each dollar given, children find the promise of help… help for a safe place to live, help for a long-term solution and help for a healthy family. The goal of the campaign was to bring awareness to Advocates for Children and in the season of giving, increase gift donations to help families in need.

To learn more about Advocates for Children and its ongoing mission, visit

See more of our client work by clicking here.

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