Managing Your Online Reputation

This article first appeared in the Summer 2018 issue of Atlanta Building News.  Home builders still shying away from using social media for business out of fear of making their company vulnerable to public comment, should definitely be afraid – afraid to not use it! Of course, managing an online reputation is not limited to…

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Why Should Your Marketing Plan Include Public Relations?

Public relations plays a key role in an effective marketing strategy. It creates awareness for a company’s image and the products and services it offers while at the same time improving branding and driving traffic to the company website. The Denim Marketing team treats public relations as part of the foundation of your marketing program.…

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Social Media Campaigns are as Easy as the Next Holiday

Social media campaigns are an excellent way to connect with your audience, encourage engagement and drive traffic to a website. Most individuals are motivated by incentives and are willing to participate for a discount or the chance to win something – even if it is just bragging rights! When it comes to crafting a social…

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Tried and True Tactics – Public Relations

While it can be easy to be distracted by every new bell and whistle on the social media forefront, few marketing tactics are as effective at promoting businesses as good, old-fashioned public relations. The truth is that many companies spend excessive amounts of time posting to social platforms while not spending any time garnering coverage…

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