Homebuyers aren’t starting searches only on Google anymore. They type questions into social platforms, scroll Instagram Reels and save Pinterest boards the same way they used to bookmark search results. Social is now a search engine and it plays a bigger role in discovery than most home builders realize. If your content doesn’t show where buyers already look, you lose them before they…
Denim Marketing proudly announces that Courtney Stewart, vice president of client services, has been named a 2025 National Association of Home Builders (NAHB) Young Professional Award Region B Finalist. This distinction recognizes emerging leaders who demonstrate exceptional commitment, leadership and impact within the homebuilding industry, placing Stewart among the top three young professionals selected from…
If you’re a local or family-owned builder, trying to compete with national builders can feel overwhelming. Large national brands show up with polished campaigns, widespread recognition and deep advertising budgets. It’s easy to assume you need the same resources to compete. The truth is, you don’t. Today’s buyers want more than a familiar logo. They…
Howdy, partner! The 2026 Lasso Roundup edition of Sales & Marketing Power Hour brought the heat, the honesty and even a mini donkey cameo. Carol Morgan and Kimberly Mackey wrangled a powerhouse panel to help home builders head into 2026 with more clarity, confidence and momentum than 2025 ever offered. As we head into 2026,…
The Home Builder Digital Marketing Summit brought together some of the industry’s top minds in Atlanta to explore what’s next in an AI-driven marketing world. The conversations made one thing clear: technology, data and creativity are transforming how builders connect with buyers. For Denim Marketing, the message reinforced what we already know — the future…
Advertising strategies for home builders aren’t just about selling homes. They shape markets and move the economy forward. A new study from S&P Global Market Intelligence, commissioned by The Advertising Coalition, found that advertising drove $10.4 trillion in U.S. sales activity in 2024. That’s more than 21% of the entire U.S. economy and it supported…
At Denim Marketing, we see it all the time: builders eager to “turn on ads” and watch the leads roll in. But paid media isn’t a switch you flip. It’s a system, and like any system, it needs a solid foundation to deliver results. That message echoed loud and clear at this year’s Home Builder…
Marketing is one of those words that seems to cover everything. One day you’re buried in spreadsheets, the next you’re chasing leads and in between you’re expected to master algorithms and maybe post a Reel or two. It’s a lot to balance, and it can feel overwhelming. The good news is you don’t have to…
“The future isn’t AI first. It’s customer first — powered quietly and competently by AI.” That closing line from guest expert Brian Kernohan, Chief Revenue Officer at Lumin.ai, summed up the October Sales & Marketing Power Hour perfectly. Co-hosts Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions dove into the fast-changing…
Artificial Intelligence (AI) is reshaping marketing, and fast. From streamlining content creation to optimizing ad performance, AI is more than a buzzword. It’s a practical tool marketers are already using. However, while some industries are embracing it, most builders are still stuck at the starting line. A July 2025 NAHB/Wells Fargo Housing Market Index survey…
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