Pipelines and Scorecards: Are You Measuring the Right Metrics?

Do you have all the essential marketing metrics your business needs to thrive today and predict the future for tomorrow? If not, there’s no better time to learn more about this high performance-driving strategy! Key metrics or key performance indicators (KPI) are critical to your company’s growth because they help to track growth, indicate progress,…

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Expert Series: Jason Hardy with Ownly

If consumers can design and purchase a new car entirely online, why not a new home? This is the question Jason Hardy, CEO and Co-Founder of Ownly, asked himself when envisioning his real estate e-commerce company. For the past 23 years, we’ve shopped for new cars online with price certainty and transparency, and this inspired…

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Making Movie Stars Out of Your Camera-Shy Team

It’s no secret that short-form video content is a top digital trend of today! This quick, easy-to-make content easily captures consumer attention, receives great engagement and greatly enhances customer experience. From guided home tours to home buying process guides or answers to frequently asked questions, there are several ways that home builders can easily implement…

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Welcome to Land Development Client St. Bourke!

Denim Marketing is delighted to announce that we recently welcomed St. Bourke! An asset management and property development company, we create well-crafted news releases and help manage their brand social media presence. “We selected Denim Marketing as our partner for public relations and social media services due to their deep understanding of the real estate…

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2022 Sales and Marketing Forecasts: Lasso Roundup

2022 is on the horizon, and it’s time to assess your business strategies for the new year! Throughout the past year, several events unfolded that shaped the course of the homebuilding industry’s sales and marketing strategies from social distancing regulations to a hot market with high demand and low inventory. We’re taking a look into…

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Top 10 Business Resolutions for Company Owners

Planning for a new year is exciting and setting objectives for your business can be incredibly rewarding financially. Business leaders need to focus on the big picture and then drill down to specific measurable solutions. We’ve made a list of some 2022 resolutions you might want to consider for your business. Hosted by Digital Content…

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How to Promote Diversity, Equity & Inclusion

Diversity, equity and inclusion (DEI) are important concepts to put into practice, especially within the homebuilding and real estate community. This industry is largely comprised of white, male leadership, and it’s time to promote greater workplace diversity and encourage the inclusion of diverse perspectives. If you weren’t able to attend the Sales & Marketing Power…

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2021 Online Homebuyer Mystery Shop Results Revealed

The 2021 Online Homebuyer Mystery Shop Report results are out! This report  provides insight on home builder communication methods. This marks the second year that  Denim Marketing, Melinda Brody & Company and Blue Gypsy Inc. have assessed and compared the follow-up efforts of 50 national, regional and local home builders across the country. Due to…

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Why Should Home Builders Use Hashtags?

Why should home builders use hashtags? We’ll let you in on a well-known secret – hashtags are the ultimate tool to expand online reach beyond the brand’s current followers. Hashtags are a highly important (but often overlooked) tool used on social media platforms as a method to enhance brand visibility and reach target audiences with…

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What Goes Where? PR, Blog & Social Content

There is lots of confusion about what content to use where, what makes good content and how to identify the best use for content. Lots of noise out there, lots of people vying for attention. What is your best content strategy? Deciding where certain content should be shared – whether through social media, blogging, email…

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