How to Promote Diversity, Equity & Inclusion

Diversity, equity and inclusion (DEI) are important concepts to put into practice, especially within the homebuilding and real estate community. This industry is largely comprised of white, male leadership, and it’s time to promote greater workplace diversity and encourage the inclusion of diverse perspectives. If you weren’t able to attend the Sales & Marketing Power…

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2021 Online Homebuyer Mystery Shop Results Revealed

The 2021 Online Homebuyer Mystery Shop Report results are out! This report  provides insight on home builder communication methods. This marks the second year that  Denim Marketing, Melinda Brody & Company and Blue Gypsy Inc. have assessed and compared the follow-up efforts of 50 national, regional and local home builders across the country. Due to…

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Why Should Home Builders Use Hashtags?

Why should home builders use hashtags? We’ll let you in on a well-known secret – hashtags are the ultimate tool to expand online reach beyond the brand’s current followers. Hashtags are a highly important (but often overlooked) tool used on social media platforms as a method to enhance brand visibility and reach target audiences with…

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What Goes Where? PR, Blog & Social Content

There is lots of confusion about what content to use where, what makes good content and how to identify the best use for content. Lots of noise out there, lots of people vying for attention. What is your best content strategy? Deciding where certain content should be shared – whether through social media, blogging, email…

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How to Make Remote Working Effective

Due to the emergence of the COVID-19 pandemic, many companies have transitioned to remote or hybrid work styles to accommodate social distancing mandates. Although this work model offers greater flexibility, the transition can be challenging and requires intentional practices to fully adapt. From preserving company culture to maintaining a work/life balance, several factors contribute to…

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Tips for Effective Media Relations

A strong media relations strategy must incorporate consistent messaging, well-targeted media lists, newsworthy media pitches and compelling, well-written content. Creating a transparent relationship between a business and journalists is a crucial way to connect with the intended target audience. Hosted by Digital Content Producer Todd Schnick and various Denim Marketing team members, The Marketing Thread…

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How to Sell to Active Adult Buyers

Marketing homes to active adult buyers who now have more choices than ever is no easy feat. Especially when one of their choices is to just stay put in their current home. It’s essential to understand this target demographic to create a sense of urgency and persuade them to move. These buyers are unique because…

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Tips for Facebook Advertising Strategy

Facebook advertising is an important way to connect with target audiences on one of the biggest social media sites in the world. The platform is designed to put messages and content in front of exactly the right segment of people that are most likely to invest in your business. To get the best results, it…

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Home Builder Social Media and Blog Ideas

Looking for content ideas for home builder social media and blogs? We understand needing that next great idea, and we also know that writer’s block is real!  Blogs and social media play an important role in expanding builder reach and increasing engagement with potential leads. That’s why home builder content should always be relevant and…

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