What Does a $200 Facebook Ad Campaign Look Like?

Businesses with a Facebook Business page are probably familiar with Facebook ads and “boosting” posts. These two advertising features are incredibly beneficial in creating conversions and increasing leads, but only if there is an effective strategy behind it. Otherwise the ads are not likely to achieve the desired results. Are you’re tired of wasting money…

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Instagram Strategy Success for SR Homes

Instagram is a prevalent social media tool for businesses. Between the hashtag, live video, advertising and story features, the platform offers many useful tools for businesses to expand reach, build brand awareness and promote products and services. Working with Denim Marketing on its social media strategy, SR Homes finds great success using Instagram. Part of…

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The Providence Group Finds Success in Video Campaigns

Video serves a vital role in online marketing and selling homes; it is versatile, entertaining, engaging and easily sharable across multiple platforms. Due to the COVID-19 (coronavirus) pandemic, home builders across the country were forced to temporarily close sales centers and resort to new methods of sales, marketing and communications. Many home builders, including several…

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Courtney Stewart Talks Personal Branding with Anya Chrisanthon

Courtney Stewart, Senior Account Manager at Denim Marketing was recently interviewed by Anya Chrisanthon about personal branding on Anya’s New Construction Marketing Podcast. In the episode, Courtney goes into detail about what personal branding is and how it influences your brand. As Senior Account Manager, Courtney manages a variety of clients including some of Denim…

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What is Image Alt Text and How Do You Use It?

If you spend time writing blogs or website content, you’ve probably seen or are familiar with image alt text. Alt text, or alternative text, is often overlooked in search engine optimization (SEO) by novices since it’s not visible on the web page. However small, this piece of information plays a critical role in web page…

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User-Generated Content: Turning Fans into Creators

Turn your business’s raving fans into content creators with user-generated content. As traditional marketing methods becomes less and less effective, we have seen a significant rise in user-generated content on social media and online. Today’s customers value and trust the opinions of others, often times more than the business or brand itself. As a result,…

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Morgan on The Homebuilders Digital Marketing Podcast

Carol Morgan, founder and president of Denim Marketing recently joined Kevin Weitzel and Greg Bay on The Homebuilders Digital Marketing Podcast to discuss the importance of having a strategic public relations (PR) and social media plan in place. In the podcast, Morgan dives deep into the difference between PR and social media and some of…

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Facebook Advertising: Where Social Ads Surpass Print

The world has gone digital and so has advertising. In 2019, the money spent on social advertising surpassed traditional print ads for the first time. Zenith Media states, “Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts. Advertising expenditure on social…

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Virtual Meetings: To Zoom or Not to Zoom

Whether you call them virtual meetings or video conferences, this technology is bridging the distance by allowing businesses to communicate internally and externally when in-person meetings are not an option. With social distancing being enforced across the country, more and more businesses are turning to these virtual means of communication. Virtual video meetings allow face…

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Carol Morgan Discusses Netiquette with Anya Chrisanthon

Carol Morgan, founder and president of Denim Marketing recently spoke to Anya Chrisanthon about Netiquette on Anya’s New Construction Marketing Podcast. In the podcast, Carol goes into detail about the importance of internet etiquette in business communication and strategies to use to find the best communication channel based on the person you are communicating with,…

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