The Next Generation of Marketing: Reaching Gen Z

Just as businesses finally get the hang of marketing to Millennials, Generation Z makes its debut in the consumer market. Born between the mid-1990s to the early 2000s, this group of teens and young adults are the first generation to grow up with easy access to technology and therefore, have a very different perspective of…

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Fake News versus Real News

The term “fake news” has been tossed around a lot lately in the news, on social media and in everyday conversation. While you may have heard of fake news, you may not know exactly what it is, what it looks like or what it affects. Fake news refers to news that is fabricated or deliberately…

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TikTok and Snapchat: Why Should You Care?

If you keep up with social media trends or have a child under age 18, you’ve probably heard of TikTok and Snapchat. These photo- and video-sharing apps are incredibly popular among teens and tweens due to their addicting and viral nature. In particular, these two apps are the new phenomenon in social media marketing and…

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