2018 NAHB Membership Chair Focuses on Net Growth and Diversity

Carol Morgan, MIRM, CAPS, CSP and President of Denim Marketing views her new role as the 2018 NAHB Membership Committee Chair as an opportunity to implement innovative ideas to increase membership – a challenge she is eager to meet. The 2018 leadership team includes Helmut Mundt (2019 Membership Chair) and Rich Robinson (2020 Membership Chair). …

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Go Big and Go Home – An Interview with New Home Sales

“Why another social media book? Why now?” was one of the main questions asked to Denim Marketing Founder and President Carol Morgan during her live interview with Quint Lears of New Home Sales. A marketing expert, Carol was an early adapter to social media and is always learning about new sites and tools and creating…

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Facebook Goes Back to the Basics

In today’s society, people are too concerned with complicated details and new theories. They have forgotten what it’s like to just read relevant content that is of interest to them; content that makes them happy. Facebook has slowly tried changing this with features such as “on this day” and other small tweaks to help individual…

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Ironing Out the Wrinkles with Reputation Management

In a world where clients find businesses from a Google search, it is crucial to know what other people are saying about your company. Putting a Reputation Management program in place and monitoring conversations helps companies truly understand how clients see, think and talk about them. Conversations about your company are typically started by customers.…

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Websites – Creating Your Digital Handshake

Your website is the fabric that makes your initial impression and creates a digital handshake – that first introduction and “hello” to your target audience. Working with website development partners, we help many of our clients launch new websites that are optimized for search engines, responsive on mobile devices and tablets, easily navigable by potential…

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Denim Marketing’s Favorite Thanksgiving Recipes

At Denim Marketing, we’ve had a lot to be thankful for this year, between rebranding and launching denimmarketing.com, acquiring new business and continuing to provide excellent service to our clients – it is definitely time to celebrate! Of course, we’re grateful for our families, friends and good health. Every day we appreciate the little things…

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How Blogs are Like Jeans

When denim jeans were introduced to the world, few thought they would become the fashion and utility garment of choice they are today. Blogging has a similar history. Previously considered something that individuals did to chronicle their lives, blogs have become indispensable over the last decade to brands and companies worldwide. Blogging for business is…

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