Go Digital or Go Home

It can be argued that digital advertising is an absolutely necessary component of any marketing strategy (or necessary evil, depending on your viewpoint). However, according to most statistics related to digital advertising, businesses still have a long way to go to get it right. According to a 2016 study, 85 percent of mobile advertisers think…

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Denim Fuel Contest: Embrace Your Morning Fuel Habit

The Denim Marketing team is excited to announce our Denim Fuel Contest has begun! We start our morning in denim and think a lot of you do, too. No, we don’t mean jeans (although some of us are wearing them), we mean our Denim branded beverage tumblers. Clients and friends often tell us that they…

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2018 NAHB Membership Chair Focuses on Net Growth and Diversity

Carol Morgan, MIRM, CAPS, CSP and President of Denim Marketing views her new role as the 2018 NAHB Membership Committee Chair as an opportunity to implement innovative ideas to increase membership – a challenge she is eager to meet. The 2018 leadership team includes Helmut Mundt (2019 Membership Chair) and Rich Robinson (2020 Membership Chair). …

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SEO: The Marketing Puzzle Within the Marketing Puzzle

Search engine optimization (SEO) is rarely fully understood. Plug a few keywords into your website, launch it, and BOOM! Google ranks your site at the top. You’re done, right? Unfortunately, there is much more to good SEO practices than incorporating keywords into your website and blog or news page. This is, indeed, a good way…

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Go Big and Go Home – An Interview with New Home Sales

“Why another social media book? Why now?” was one of the main questions asked to Denim Marketing Founder and President Carol Morgan during her live interview with Quint Lears of New Home Sales. A marketing expert, Carol was an early adapter to social media and is always learning about new sites and tools and creating…

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Facebook Goes Back to the Basics

In today’s society, people are too concerned with complicated details and new theories. They have forgotten what it’s like to just read relevant content that is of interest to them; content that makes them happy. Facebook has slowly tried changing this with features such as “on this day” and other small tweaks to help individual…

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Ironing Out the Wrinkles with Reputation Management

In a world where clients find businesses from a Google search, it is crucial to know what other people are saying about your company. Putting a Reputation Management program in place and monitoring conversations helps companies truly understand how clients see, think and talk about them. Conversations about your company are typically started by customers.…

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Reach Buyers through Advertising

A well-built website, search engine optimization, campaigns, social media, blogging and public relations are all components of a well-built marketing strategy. Advertising buttons it all up in an ideal package to reach potential buyers. Often, this happens even before they begin their search. Studies say that to break through the online clutter, it is important…

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Courtney Rogers to Chair Young Professionals Group

Courtney Rogers, Denim Marketing’s inspirational and dedicated Senior Account Manager, will be the first chairperson of the Greater Atlanta Home Builders Association’s brand-new Young Professionals Group. Originally created and launched by the HBA’s Professional Women in Building council under the name Elevate, the Young Professionals Group seeks to involve members of the homebuilding industry age…

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