How Your Company Can Build Engagement on Social Media

Your company is talking on social media, but is anybody listening? Or even worse, are the only ones talking back the ones that are using social media to complain about home prices, customer service or other issues? That’s not what you want! Tune into this Metro Atlanta CEO video featuring Denim Marketing Vice President of…

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Denim Gets Its Threads On

Are you on Threads? If not, you are missing out! This new social media site has taken the world by storm since its launch, and we have everything you need to know about the trending app! What is Threads? Threads is a new app built to encourage public conversations through sharing real-time text updates and…

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5 Mistakes Companies Make with Their Online Reputation

It’s no secret that online reviews are important to businesses of all kinds and sizes, including home builders. A whopping 90% of consumers read online reviews before visiting a business, and those reviews they read impact 67.7% of their purchasing decisions. And even more importantly, 84% of people trust online reviews as much as personal…

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What Does a $200 Facebook Ad Campaign Look Like?

Businesses with a Facebook Business page are probably familiar with Facebook ads and “boosting” posts. These two advertising features are incredibly beneficial in creating conversions and increasing leads, but only if there is an effective strategy behind it. Otherwise, the ads are not likely to achieve the desired results. Are you tired of wasting money…

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Selling to Active Adult Buyers in the Current Market

Want to refine your new home selling strategy for active adult buyers? The current market has recently seen several shifts, and it’s important to note how this affects how we sell and market homes to different target audiences. Our recent Sales & Marketing Power Hour webinar focused on “Selling to Active Adult Buyers in the…

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How to Create Instagram Reels for New Home Communities

Incorporating video into your social media calendar is the best way to grow engagement and improve views for your new home communities! Instagram has terrific tools for creating an Instagram Reel, such as trending audios, creative effects, hands-free recording and multiple sharing options to help develop intriguing reels to fulfill your brand’s video content needs.…

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Welcome to Houston Builder Hamilton Thomas Homes!

Denim Marketing is pleased to announce the addition of a new client to our roster of home builders – Hamilton Thomas Homes, a woman-operated homebuilding company in Houston. We are proud to assist Hamilton Thomas Homes with its social media, blog and email marketing efforts. “We connected with Carol through her work with NAHB, and…

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Pipelines and Scorecards: Are You Measuring the Right Metrics?

Do you have all the essential marketing metrics your business needs to thrive today and predict the future for tomorrow? If not, there’s no better time to learn more about this high performance-driving strategy! Key metrics or key performance indicators (KPI) are critical to your company’s growth because they help to track growth, indicate progress,…

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Expert Series: Jason Hardy with Ownly

If consumers can design and purchase a new car entirely online, why not a new home? This is the question Jason Hardy, CEO and Co-Founder of Ownly, asked himself when envisioning his real estate e-commerce company. For the past 23 years, we’ve shopped for new cars online with price certainty and transparency, and this inspired…

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